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Coach AJ Roberts brings a rare blend of elite playing experience and proven youth development to Hoopstars. Born in Fresno, California, AJ climbed the US basketball system through high school, junior college, and NCAA competition — earning All-Region honours at Union University, where he averaged 14 points per game.
After college, AJ built a successful professional career across Europe and the UK, including winning a BBL Trophy Championship with the London City Royals and earning recognition as Britain’s #1 FIBA 3x3 player. He has competed at elite international events such as Quai 54 in Paris, facing NBA and EuroLeague talent while representing Midnight Madness Select.
Now a fully qualified, DBS-checked coach — and current Captain of the London Cavaliers — AJ leads by example on and off the court. His easy-going, positive personality is matched by high expectations and a commitment to teaching the game the right way. He’s passionate about helping every player, from beginner to advanced, unlock their potential and understand how to succeed through hard work, focus, and discipline.
“I’m looking forward to meeting every young player who wants to learn, have fun, and get better — and to helping bring out the very best in each of them.” – Coach AJ Roberts
