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LONDON SCHOOL OF BASKETBALL

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MICHAEL JORDAN INSPIRES INAUGURAL LSB PILOT PROGRAM

GLOBAL ICON FLIES INTO LONDON TO SUPPORT GAME-CHANGING COMMUNITY BASKETBALL INITIATIVE

MICHAEL JORDAN & NIKE JOINED FORCES TO INVEST IN A PILOT COMMUNITY DEVELOPMENT PROGRAM DESIGNED TO INSPIRE MORE YOUNG PEOPLE ACROSS LONDON TO PLAY BASKETBALL & DEVELOP THEIR SKILLS BOTH ON & OFF THE COURT.

THE POWER OF BASKETBALL & INSPIRATION FROM THE GAME'S BIGGEST STAR, CHANNELLED TOWARDS IMPROVING LIFE PROSPECTS & CREATING NEW OPPORTUNITIES FOR THE NEXT GENERATION

THE 3 KEY GOALS OF THE PROGRAM WERE TO: (1) INCREASE BASKETBALL PARTICIPATION (2) IMPROVE ACCESS TO SAFE & SUITABLE FACILITIES (3) CONNECT LOCAL YOUNG PEOPLE WITH INSPIRATIONAL ROLE MODELS & MENTORS TO HELP SUPPORT AND GUIDE THEM THROUGH TO SUCCESSFUL LIFE OUTCOMES.

INCREASE BASKETBALL PARTICIPATION

THE PROGRAM DELIVERED OVER 4,500 HOURS OF FREE COACHING & COMPETITIONS FOR LOCAL PLAYERS, WHICH LED TO 3 NEW COMMUNITY CLUBS BEING DEVELOPED - PROVIDING MULTIPLE BASKETBALL SESSIONS EACH WEEK FOR OVER 750 YOUNG PEOPLE, NEW TO THE SPORT.

IMPROVED ACCESS TO FACILITIES

BRAND JORDAN COMPLETELY RENOVATED A PREVIOUSLY NEGLECTED & ABANDONED SPACE, LOCATED IN THE CENTRE OF A TROUBLED LONDON ESTATE, TO PROVID A SAFE & INSPIRATIONAL PLACE FOR LOCAL YOUTH TO PLAY UNDER THE 'WINGS' OF THE GREATEST PLAYER OF ALL-TIME. ACCESS FOR THE LOCAL COMMUNITY WAS FREE & AVAILABLE 7 DAYS PER WEEK, AS PART OF THE PROGRAM.

INSPIRATIONAL ROLE MODELS & MENTORS

FORMER GB INTERNATIONAL & LONDON LEGEND, JAY 'JUNIOR' WILLIAMS, WAS APPOINTED AS THE LEAD COACH & MENTOR FOR THE PILOT PROJECT. THROUGH JAY'S LEADERSHIP, 28 NEW QUALIFIED COACHES WERE DEVELOPED FROM THE LOCAL COMMUNITY, WITH 12 RE-INVESTING THEIR NEW SKILLS BACK INTO THE PROGRAM IN HELPING REACH & TEACH A CONTINUOUS INFLUX OF NEW PLAYERS.

A POWERFUL PARTNERSHIP BETWEEN COMMUNITY CHAMPIONS COMMITTED TO POSITIVE CHANGE

DEVISED, DEVELOPED & DELIVERED BY GRASSROOTS CHARITY REACH & TEACH. FUNDED, SUPPORTED AND ENDORSED BY BRAND JORDAN & NIKE. HOSTED BY LAMBETH COUNCIL & THE SPORT ACTION ZONE. THIS GROUNDBREAKING BASKETBALL PILOT PROGRAM SERVED AS THE 'SEED' FOR WHAT WOULD EVOLVE INTO THE LONDON SCHOOL OF BASKETBALL.

MICHAEL JORDAN

INSPIRING THE NEXT GENERATION TO EXPECT MORE OF THEMSELVES AND FOR THEMSELVES THROUGH THE POWER OF BASKETBALL, IGNITED BY A TRANSCENDENT SPORTS ICON.

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The London School of Basketball (LSB) is London's biggest and most exciting grassroots basketball development agency, who focus on teaching and growing the game from the grassroots up.  The LSB specialise in basketball coaching for players of all abilities through a quality-assured, expansive network of qualified coaches and clubs throughout the capital.  We also facilitate educational programs to develop new and improved coaches, stronger clubs and remain committed to creating more opportunities to play for young Londoners all across the city.  

London Basketball is the central hub for all of the best grassroots hoops programs, events and competitions across the London.  Our curated membership network of quality-driven organisations deliver proven programs that continue to push the game forward.  Our network covers teaching the game (LEARN), playing the game (PLAY), developing the game (DEVELOP), and supporting players and coaches to PROGRESS within the game,  at all levels.  If you're into basketball and in London, we've got you covered.  

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