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LONDON SCHOOL OF BASKETBALL

OUR HISTORY

MICHAEL JORDAN

GLOBAL ICON FLIES INTO LONDON TO SUPPORT GAME-CHANGING GRASSROOTS INITIATIVE

MICHAEL JORDAN

MICHAEL JORDAN & NIKE JOINED FORCES TO INVEST IN A GAME-CHANGING GRASSROOTS PROGRAM TO EXTEND THE WORK STARTED BY MIDNIGHT MADNESS IN INSPIRING MORE YOUNG PEOPLE ACROSS LONDON TO PLAY BASKETBALL & DEVELOP THEIR SKILLS ON & OFF THE COURT.

THE POWER OF BASKETBALL, WITH INSPIRATION FROM THE GAME'S GREATEST PLAYER ALONGSIDE LOCALLY RESPECTED STARS, CHANNELLED TOWARDS IMPROVING LIFE PROSPECTS & CREATING NEW OPPORTUNITIES FOR THE NEXT GENERATION.

MIDNIGHT MADNESS WINNERS JAY 'JUNIOR' WILLIAMS & MIKE MARTIN

MIDNIGHT MADNESS WINNERS WERE TRAINED & SUPPORTED TO GO BACK INTO THEIR OWN NEIGHBOURHOODS TO INCREASE LOCAL BASKETBALL PARTICIPATION, IMPROVE ACCESS TO SAFE & SUITABLE FACILITIES & SERVE AS RELATABLE ROLE MODELS & MENTORS TO HELP GUIDE DISADVANTAGED YOUNG PEOPLE THROUGH TO SUCCESSFUL LIFE OUTCOMES USING BASKETBALL AS THE DRIVER .

JORDAN COURT - LAMBETH, LONDON

MICHAEL JORDAN AT THE PILOT PROJECT LAUNCH

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BRAND JORDAN TRANSFORMED A PREVIOUSLY ABANDONED SPACE, LOCATED IN THE CENTRE OF A TROUBLED LONDON ESTATE, INTO AN A SAFE & INSPIRATIONAL 'BEACON FACIITY' FOR LOCAL YOUTH TO PLAY UNDER THE 'WINGS' OF THE GREATEST PLAYER OF ALL-TIME, CREATING THE PERFECT PLATFORM FOR THE PILOT PROGAM.

MICHAEL JORDAN & JAY 'JUNIOR' WILLIAMS

JAY 'JUNIOR' WILLIAMS

COACH JAY 'JUNIOR' WILLIAMS

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MIDNIGHT MADNESS CHAMPION, JAY 'JUNIOR' WILLIAMS, WAS SELECTED AS THE LEAD COACH & MENTOR, DELIVERING THE JORDAN LEGACY THROUGH THE LSB PILOT PROJECT.

LISTEN AS MICHAEL JORDAN THANKS JUNIOR WILLIAMS FOR HIS WORK AT THE PILOT PROGRAM:

PILOT PROJECT RESULTS

771

NEW PLAYERS ACTIVELY ENGAGED

26

NEW COACHES & OFFICIALS TRAINED & QUALIFIED FROM THE TARGET BOROUGHS

3

NEW COMMUNITY CLUBS SERVICING 12 NEW TEAMS

1242

HOURS OF BASKETBALL COACHING & COMPETITIONS

47

NEW QUALIFICATIONS EARNED FROM LOCALLY RECRUITED VOLUNTEERS

BRENT

BRENT BLAZERS

LAMBETH

KENNINGTON GENERALS

SOUTHWARK

SOUTHWARK PRIDE

A POWERFUL PARTNERSHIP BETWEEN COMMUNITY CHAMPIONS COMMITTED TO POSITIVE CHANGE

THE LOCAL AND SOCIAL IMPACT DELIVERED THROUGH THE INNOVATIVE PILOT SET THE STAGE FOR WIDER INVESTMENT & SUPPORT FROM AN INCREASING NUMBER OF PARTNERS WITH SHARED VALUES, ENABLING WIDER REACH & EXPANSION OF THE PROGRAM THAT WOULD EVOLVE INTO THE LONDON SCHOOL OF BASKETBALL.

WHO WE'VE WORKED WITH

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The London School of Basketball (LSB) is London's biggest and most exciting grassroots basketball development agency, who focus on teaching the game from the grassroots up.  The LSB specialise in basketball coaching for players of all abilities through a quality-assured, expansive network of qualified coaches and clubs throughout the capital.  We also facilitate educational programs to develop new and improved coaches, stronger clubs and remain committed to creating more opportunities for young Londoners to LEARN, PLAY, DEVELOP & PROGRESS within the game, all across the city.  

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