The LSB has been directly responsible for getting over 20,000 young people playing basketball through innovation, fresh ideas and new programs all across the city since inception. Initially created as an Olympic Legacy program with endorsements from Boris Johnson, Sport England and founding partners Nike, to name but a few. Partner with us and you'll be working with the best.
We recruit NEW student-athletes to our partner colleges & sixth forms from our vast network of clubs, coaches and competitions, which essentially covers the cost of delivery, sustainability and ongoing management and growth of the academies we build with our partners. No risk - high reward returns for those we work with.
The LSB have hosted a truly phenomenal roster of supportive NBA superstars, unrivalled in their global sporting greatness, who have come to London to connect and inspire the next generation of LSB players, over the years. Our partners benefit from their students inclusion in future live LSB events and their own positive association to our past, current and future icons of the game.
The LSB has support and partnerships with an international network of basketball coaches and organisations across Europe and the US who provide tournaments, competitions and opportunities for scholarships, and, in some cases, professional progression for LSB players. Our partners leverage the access to our international network and profile to increase visibility beyond the scope of their local competition, while adding significant value to their students experience while creating new, highly-coveted pathways for their students to tangibly pursue.
As a result of the LSB's successful work in increasing the number of young people playing basketball across London, we created a grassroots basketball league which has now grown into the . The CBL provides organised competitions for over 2,000 players every season, playing for clubs within the LSB network that service many, many more. Through our clubs and competitions networks, the LSB control a thriving and self-sustaining supply chain of new players looking for colleges and sixth forms to the direct benefit of our partners new student recruitment and enrolment each year.
The role colleges and sixth forms play in their wider community has never been more important as we move towards an actively inclusive and cohesive society. The LSB develop local community infrastructure with our partners hive facility serving as the central point to wider reaching community engagement, connective activity and inclusive club development. This approach builds bridges within your local area that feed ongoing investment pathways into and out of your college that strengthens community capital and increases college-led local capacities, so your college becomes a more vibrantly active and visible leader within your local setting.
As a founding partner of the LSB, NIKE, the globally iconic sports brand, continue to support LSB Academies with elite team kits, tracksuits, balls and equipment. Our academy product packages ensure student-athletes look as professional as they aspire to be and represent our partner colleges with prestige and class both on and off the court.
95% of LSB Academy student-athletes successfully passed their academic courses in 2020, a statistic we are working to improve upon this academic year. At LSB, academic performance is prioritised as a 'non-negotiable' with our athletes. Academic achievement is a pre-requisite for progression, both on and off the court, with whichever direction our athletes decide to go post-college. We are connected to a wide range of universities both in the UK and the USA and work with the course faculty in each of our partners colleges in ensuring all of our athlete's are properly prepared for the transition through to higher education.
Embedding a progressive, well-organised, aspirational basketball academy into a college or sixth form nurtures a culture of excellence that transcends the sports arena and spreads throughout the whole school. To succeed in sports requires discipline, dedication, determination and a willingness to be taught new skills within a goal-orientated setting. LSB student-athletes are driven to succeed and are taught how to apply the lessons instilled on the court, through to their academic and social lives so they may be positive role models for other students and the wider community. With basketball playing such a pivotal role in their lives, we understand and apply its power in positively influencing behaviour amongst our student-athletes and developing an enviroment of excellence within our colleges and sixth forms.
The LSB senior management team have been at the forefront of strategic basketball leadership for over 20 years and have in-depth knowledge and experience of managing and developing successful basketball infrastructure at all levels. We have worked successfully with the senior leadership teams at Sport England, Basketball England, the Greater London Authority, NIKE and a whole host of other blue-chip companies. Working with us will ensure your college is positioned at the forefront of innovation, opportunity and strategic thought leadership in this space. We also ensure we appoint fully qualified, vastly experienced senior coaches of excellent pedigree to all of our head coaching positions at our academies - ensuring your basketball academy is led by the right people to take your college to the next level.
The London School of Basketball (LSB) is London's biggest and most exciting grassroots basketball development agency that focuses on growing the game from the grassroots upwards. The LSB specialises in basketball coaching for players of all abilities, while also facilitating educational programs to develop new and improved coaches, stronger clubs and creating more opportunities to play all across the city.